• Advisory Committee

Dimitrios Nikolaidis

Embryolab Fertility Clinic CEO

BA, MEd, PhD

Dimitrios V. Nikolaidis has been the General Manager of Embryolab since 2017. He studied in US specializing in managing service organizations, while his research interests also focus on the same area.
Dr. Nikolaidis has been working in various corporations for the last 25 years. For a number of years, he was the Head of the Business Administration Department at the University of Sheffield International Faculty, where he is still an adjunct senior lecturer. He is also visiting professor at the University of Tilburg, the Netherlands, at SNSPA University in Bucharest as well as at New Bulgarian University in Sofia.
From 2000 until 2009 he was working for DEMCO group: as General Manager in North Greece for Alpha Media Group (2002-2009); as Marketing & Administrative Director for ARIS Football Club (2000-2001).
Earlier in his career, while still studying, he founded and led the Hellenic American Academy (1992), an educational institution, in Philadelphia, USA, offering a service to the community by educating kids and being involved in many community and youth projects.
He has had articles published in national and international journals, while he has also been invited to seminars and conferences, analyzing subjects related to business administration, corporate culture, service development and quality. He has accumulated more than 2,000 hours in corporate training.
Dimitrios joined Embryolab for its vision and values, its capable people and the extraordinary dedication to quality and transparency. His purpose is to assure quality and progress in every aspect of the operation.

Publications – Congresses

Publications and articles in journals

Nikolaidis, D., Chrysikou, S. and Alexandris, K. (2016). Testing the relationship between hotel service quality and hotel brand personality, International Journal of Hospitality and Event Management, 1 (4), pp. 355–369.

Patsiaouras, A., Papanikolaou, Z., Haritonidis, K., Nikolaidis, D., Keramidas, P. “The use of the person-centered approach for the reduction of the state – trait anxiety” Athletic Insight, 1, 2, 2009, ISSN 1536-0431.

Nikolaidis, D., Sargiotis, D., Papanikolaou, Z., Voutselas, V. “The development of a community relations program” Organization of Athletics, University of Peloponnesus.

Papanikolaou, Ζ., Nikolaidis, D., Patsiaouras, Α., Trihia, Ε. “Motivational Factors for Children” Admisnistration of Athletics, 2, 1: 39-42, 2004, University of Peloponnesus.

Nikolaidis, D., Soulas, D., Papanikolaou, Ζ.., Koliakou, Α. “Risk Management” Admisnistration of Athletics, 2, 1: 71-74, 2004, University of Peloponnesus.

Gissis, I., Nikolaidis, D., Papadopoulos, C. “Olympische Erziehung: Anwendungen und Neigungen in den griechischen Schulen mit den Olympischen Spielen des Jahres 2004 als Richtschnur” Sportunterricht, 2, 53: 47-49, 2004.

Papanikolaou, Z., Nikolaidis, D., Patsiaouras, A., Alexopoulos, P. “The freshman experience: High stress – low grades” Athletic Insight, Vol. 4, Issue 5, 2003.

Nikolaidis, D., Avgerinou, V., Lazou, Α., Papanikolaou, Ζ. “Functions and Applications of Marketing in Professional Sports” Organization of Athletics, 1, 2: 148-151, 2003, University of Peloponnesus.

Nikolaidis, D., “Professional Sport: Organizational Structures and Administration” Economy and Sports, 1, (1), p. 28-31, 2001, Sport Economists of Greece, Athens.

Nikolaidis, D., “Sponsorship: The link of corporate with sport world ” Sports and Society, 19, p. 96-100, 1998, University of Thrace.

Nikolaidis, D., “Sport Management: Professional Preparation and Perspectives” Scientific Marketing 52, p. 56-59, 1993, Athens.

Nikolaidis, D., “Introduction in the Science of Sport Management” Sports and Society, 3, p. 50, 1991,University of Thrace.

Nikolaidis, D., Papanikolaou, Z., Antoniadou, S., Gissis I., “Professional sport: community relations and the case of a professional soccer club”, 5th World Congress of Science and Football, April 11-15, 2003, Lisbon, Portugal.

Nikolaidis, D., Papanikolaou, Z., Gissis I., Antoniadou, S. “Setting the dimensions and the functions of a sport marketing department in Greek soccer teams”, 5th World Congress of Science and Football, April 11-15, 2003, Lisbon, Portugal.

Conference Papers

Daya Milcheva, D., Nikolaidis, D. (2013). Improving Internal Service Quality Perceptions in Business to Business. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.

Mkrtchyan, I., Nikolaidis, D (2013). The Importance of Public Relations Education in Agriculture: Perception of the academics and the students – The Case of Armenia. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.

Nikolaidis, D., Lazou, Α., Papanikolaou, Ζ., Gissis, Ι. (2003). Sports and Risk: Aristotle’s University of Thessaloniki . 6th Scientific Symposium, 6-7 December 2003, Serres, Greece.

Daya Milcheva, D., Nikolaidis, D. (2013). Improving Internal Service Quality Perceptions in Business to Business. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.Mkrtchyan, I., Nikolaidis, D (2013). The Importance of Public Relations Education in Agriculture: Perception of the academics and the students – The Case of Armenia. Strategica International Academic Conference, 27-28 June, 2013, Bucharest, Romania.

Nikolaidis, D., Lazou, Α., Papanikolaou, Ζ., Gissis, Ι. (2003). Sports and Risk: Aristotle’s University of Thessaloniki . 6th Scientific Symposium, 6-7 December 2003, Serres, Greece.

Invited Speaker

Δημιουργία Νέων Προϊόντων ως Στρατηγική Ανάπτυξης (workshop), Νομέμβριος 2017, Marketing Club Θεσσαλονίκης.

Επιχειρηματικότητα και Καινοτομία: Καλλιεργώντας νέες συμπεριφορές σε μαθητές του δημοτικού σχολείου, 20 Μαΐου 2015, Πειραματικό Σχολείο Θεσσαλονίκη.

Education Innovation and Entrepreneurship, “Connecting Education with Entrepreneurship, ”Thessaloniki Conference 2015, Organized by the Hellenic – American Chamber of Commerce., 27 April, 2015

Developing New Products as a Growth Strategy, 9 May 2013, American University of Tirana, Albania.

The Hotel and Hospitality Industry: A need for a new direction; a need for a new philosophy, 21 March, 2013, 3rd Hotel and Hospitality Management Conference, Thessaloniki, GR.

Developing Effective Employee Communication for Corporate Success, 2 March 2012, American University of Tirana, Albania.

Development of Effective Communication Strategies, 19 May 2011, Business Seminar Series, CITY College, Thessaloniki

Developing a Competitive Advantage through Service Optimization, 17 March 2011, Business Seminar Series, CITY College, Thessaloniki

Developing a Competitive Advantage through Services Optimization, 12 March, 2011, Hotel & Hospitality Management Conference, Thessaloniki

Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 2 December 2010, Marketing Club of Technological Educational Institute of Thessaloniki

Redefining the Communication Strategy: Critical Factors for the Development of an Advertising Campaign, 4 November 2010, Business Seminar Series, CITY College, Thessaloniki

Communicating your Product/Service Effectively, 22 October 2010, Rogner Hotel, Tirana, Albania

Communicating your Product/Service Effectively, 16 September 2010, Business Park, Sofia, Bulgaria

Organizing and Managing our Sales Force, 12 May 2010, CITY College, Thessaloniki

The Successful Advertising Campaign, 28 November 2010, Money Show, Hyatt Regency Thessaloniki

Workshop on Advertising campaign planning (12 November 2010), CITY College, Thessaloniki
Administration of Media, 1 December, 2008, Aristotle’s University, Thessaloniki

The Effective Marketing Plan, 9 April, 2008, City College

Creating the Advertising Brief, March 21, 2008, City College

Sponsorship in Cultural and sporting events, 16 April 2007, OEEK, Thessaloniki

Shaping the Successful Company Today, 9 December, 2006, Money Show, Thessaloniki

The Future of Radio in the Era of Digitization, 10 November, 2006, Thessaloniki

Skills for Professional Success, 9 April, 2005, CITY College,

2004 Dimensions of Marketing, 15 May, 2004, Hellenic Institute of Marketing, Thessaloniki

Management of Service Organizations, 17 February, 2004), Hellenic Institute of Marketing Thessaloniki

Analysis of Organizational and Managerial Structures iin US and Europe, 17 May 2003, University of Aristotle, Thessaloniki

Management: Academic Preparation & Perspectives, April 3 2003, University of Macedonia

Sponsorship of cultural organization, 5 October, 2002, ΕΕΔΑ, Thessaloniki

Television and Media in corporate world, 26 March 2002, Panteion University, Athens

Promotional Licensing and Trademarks, 20 March 2001, Panteion University, Athens

Family – Communication – Prevention, In Safety and Drugs, seminar. Hellenic-American Academy, 8 March 8 1998, Upper Darby, PA, USA